I’ve noticed so much misinformation out there today regarding marketing in deathcare.
Someone tells you one thing and then another person says the opposite. It’s tough to know who to believe.
What I can say is—from serving hundreds of clients over many years—there is no one tactic that rules them all. There are no good or bad tactics.
There are good and bad ways to use those marketing tactics. From experience, we’ve found there is a sequence—a method–that works best time and time again.
Join me for a free workshop where I’ll share that sequence with you when I unveil the best marketing tactics for 2022 (and how to use them).
As long as you’re providing excellent service—and we’re sure you are—your funeral home should have lots of positive reviews on Google and other platforms.
Today, a business’s online reputation means more than ever before to consumers. Did you know that 90% of consumers read reviews before making a purchase and 75% of shoppers say they trust online reviews as much as personal recommendations?
That’s why online reputation matters so much. For many families, it’s the first and clearest representation of your firm’s credibility.
The firms that get the best calls are the ones with the best reputations. If you want better calls, make sure you’re generating lots of positive reviews. This is your best defense against price shoppers and other low-revenue calls. It’s also how you protect your market share.
It’s honestly not too hard to generate lots of positive reviews, but there are some key tactics involved with doing it effectively.
And it’s just as important to know how to deal with negative reviews. Handled properly, these criticisms can often be mitigated or even removed—you just need to know how to do it!
Everything you need to know is in this FREE workshop from funeral marketing expert Welton Hong.
What to Expect
There’s way to fight against direct cremation businesses that doesn’t require you to descend to their level.
You don’t have to take a trip down Discount Road. Instead, you can focus on your strengths to provide a high quality of service and be rewarded for it. There is a way to get those calls back.
You do it by winning the first call.
If you believe you bring real value to families, don’t shy away from that fact. Instead, use it to your advantage. The key is to know how to market the value you bring to justify your cost.
In Welton’s latest webinar, How to Win the First Call Away from Direct Cremation Businesses, you’ll learn what you need to do, including:
- How to brand yourself as the elite funeral services provider in your area
- How to improve your online reviews and why they’re important
- How to show up first on Google’s search engine results pages
- How to answer the phone properly to make the most out of every call
What to Expect
You’ve got a fight on your hands. Deathcare will only become more competitive in the future as the larger public companies acquire more properties and more discount cremation firms enter the market.
What should you do? Chances are you’ve been bombarded by different “experts” telling you how to improve your online marketing. You’ve been told “Facebook is the answer,” or “you should be doing more SMS marketing,” or “build your email list.”
Some of what you’ve heard is good advice, but a lot of what you’ve been told is just frankly wrong.
We’re here to clear up the confusion and tell you what works and what doesn’t. And one of the best ways to outpace your competitors is to become your community’s “go-to” firm.
If you want to win this fight, the bottom line is you’ll need to step up your game. Your firm will become the funeral home that’s top of mind in your community only through the quality of your service along with the quality of your marketing.
In Welton’s latest webinar, How to Brand Your Funeral Home as the Local “Go-To” Firm, he’ll show what you’ll need to do, including:
- Why and how you should train your staff to answer the phone
- Why you need more five-star reviews and how to get them
- How to increase brand awareness
- How to use local search to become the “go-to” firm
Ring Ring Marketing Founder and CEO Welton Hong has analyzed so many Google Analytics reports over the years, he can’t even put a ballpark number on it. If he’s not over the 1,000 mark yet, he’s certainly getting very close!
With his “Look Over My Shoulder” series of webinar presentations, he wants to show you exactly how he mines data from these reports to help funeral homes grow more calls. With this information, you can laser-target your marketing efforts to generate more revenue ASAP!
In a Look Over My Shoulder presentation, you get to do exactly that: You effectively look over Welton’s shoulder, watching every single step Welton and his team take to help funeral homes grow!
Interpreting a Google Analytics report is one of the foundational strategies for understanding where your funeral home marketing is working well—and where improvements can be made.
These reports can be confusing at first glance, but Welton will show you exactly which data is important to you and how to use it to your benefit.
Ring Ring Marketing Founder and CEO Welton Hong can tell within only a few minutes of auditing a funeral home website whether it’s likely converting visitors into clientele—or whether most visitors will jump ship and head to a competitor’s site instead!
That’s because he knows exactly which elements work for conversions and which ones actually hinder conversions—and he’s pulling back the curtain to show you everything he knows!
You’ll get to “look over Welton’s shoulder” and watch as he audits a funeral home website and explains what he would do to double or even triple the site’s conversion rate.
Want to know how you can generate many more calls from local families just by making some tweaks to your site? It’s as easy as signing up now!
‘Look Over My Shoulder’: Watch Welton Hong Optimize a Google My Business Account, Step by Step!
What’s the biggest mistake any local business can make in their internet marketing? The answer is simple: They haven’t ensured their Google My Business (GMB) listing is complete and accurate.
Honestly, we get it: It doesn’t sound absolutely critical, does it? And yet it’s a fundamental aspect of how your funeral home is portrayed on Google, which owns 90 percent of the market share in search. (It’s also by far the biggest player in PPC advertising.)
In today’s competitive environment, you need to be very clear about what services you offer, the fact that you’re open 24/7 for immediate needs, and so on: Your GMB listing can cover all of that.
Set yourself up for success and increase revenue by generating more preplanning contracts today.
But you can’t expect preneed clientele to just walk through your door. Increasing preneeds also requires greater planning and the right marketing strategy.
Join Welton Hong as he discusses the latest advances in preneed marketing during his latest webinar. He’ll explain:
- How to make the consumer aware of the need
- How to get more leads and convert them into contracts
- How to use social media properly for more preneeds
After many years helping hundreds of funeral homes increase their at-need calls through digital marketing, we know what works and what doesn’t.
Join Welton Hong for his latest FREE webinar, The Latest Strategies in Growing At-Need Calls, where he’ll break down the latest trends in online marketing and share which ones are worth the investment and which ones you should avoid. A few of the topics to be covered:
- How to increase at-need calls along with revenue per call
- Which online tactics generate the best ROI
- How to get the most out of social media
- What really matters when it comes to improving your firm’s search engine results page ranking
There’s no reason you have to be left out of the 3-pack. With the information you’ll get in this webinar, you’ll know exactly which signals determine your local ranking—and how to harness them to produce more calls.
It’s jam-packed with the latest actionable information on increasing your website’s local search ranking, covering signals such as:
- My Business (proximity, categories, keyword in business title)
- Links (inbound anchor text, linking domain authority, linking domain quantity)
- On-page (presence of NAP, keywords in titles, domain authority)
- Citation (IYP/aggregator NAP consistency, citation volume)
- Review (review quantity, velocity, and diversity)
- Behavioral (click-through rate, mobile clicks to call, check-ins)
- Social (engagement on Google, Facebook, Twitter)