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How and Where to Share Online Reviews

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Reviews can be incredibly powerful for your business, but they need to be seen. Here’s how to properly share them. Isn’t it wonderful when your home improvement business gets a great review? Five stars, just for you. A thrilled customer raving about your products, services, and staff. It’s almost like receiving a personal compliment—possibly even better. Every great review your business receives is a massive benefit. The quantity and quality Read More

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Three Concerns About Google Reviews —and How to Deal with Them

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Google’s local business reviews greatly benefit home improvement businesses when harnessed correctly. But Google’s system is far from foolproof; here’s what you need to know to about its processes. We’re about to lay out some eye-opening hard facts about Google reviews. It’s information you need to know, and it will better help you take advantage of the benefits of generating lots of positive reviews on America’s most-used (by far) search Read More

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The Art and Science of Asking for Online Reviews

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Bad reviews = disaster. Not enough reviews = catastrophe. Every home improvement business today needs LOTS of positive online reviews. Learn the best ways to ask for reviews and the pitfalls of certain approaches. Your business needs online reviews. It’s as simple as that. Your window and door business will be reviewed on online platforms no matter what you do. You can love it (as some do) or hate it Read More

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You Can’t Ask for Yelp Reviews, So How Do You Get Them?

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What would you do if you were lost with no smartphone, but you weren’t allowed to ask for directions? Frustrating, right? That’s the situation with Yelp—you need reviews, but you’re not allowed to ask. So it’s time to get creative. Let’s stipulate a few things right away: Your window and door business needs plenty of positive reviews on Yelp. While other review platforms have gained influence in recent years, Yelp Read More

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Review Gating: What It Is…and Why You Can’t Do It

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Google has cracked down on “review gating,” the process of segregating customers’ positive reviews from negative ones. You need to know what this means and how to avoid getting in trouble. In theory, it was a great idea. Unfortunately, Google—the dominating leader in online search—didn’t agree. So “review gating” is now officially in online marketing jail. Essentially, review gating was the process of separating positive reviews from negative ones via Read More

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