Pages that earn top billing in Google’s organic search results tend to spawn a lot of backlinks. The average number of referring domains for sites landing on page one of Google results is more than 200. It’s not completely clear whether the number of backlinks leads to higher search engine ranking or whether quality pages that naturally earn high SERP positions simply lend well to linking. What is clear is Read More

Short answer? Yes, online home improvement marketing drives leads and conversions. But you have to know what you’re doing to maximize ROI for content marketing efforts. Check out the facts below and what home improvement companies can learn from them about getting the most out of content marketing efforts: Consumers Expect You to Have a Web Presence More than 90 percent of consumers say they check a website before dealing Read More

The most likely place to find company contact info is online. Consumers find most information on the internet today, after all. Specifically, they tend to look at your company website, social profile lists, or your Google My Business page. Consumers Start Online When Purchasing Goods and Services Some home improvement companies might remember when a listing in a certain yellow book was all you needed to ensure a ringing phone. Read More

If you’re not showing up in the top three results when people search for window coverings or window and door services, depending on your specialty, you’re missing out on sales. The bulk of clicks go to those three top links. And it can seem like you’re on a quest for a magic potion just getting to those spots. Luckily, it’s not magic. Often, it’s actually math. Check out these five Read More

Email marketing is a powerful tool, and understanding how to wield it lets you build increasingly high returns on your campaigns. One of the details home improvement marketers must master when dealing with email campaigns is timing. Here are three things you need to know to ensure the highest possible open and click-through rates for your email marketing campaigns: General Benchmarks for Email Marketing At the very least, develop an Read More