While we’re still waiting on official word, it appears that Instagram will soon add local business profiles to its platform. Window and door and window covering businesses should be prepared to act on this functionality as soon as it’s available. Why is this addition such a big deal? Here’s the lowdown: The Feature Is Currently in Beta Mode  Don’t worry if you can’t see these profiles yet from your own Read More

If you — or someone on your behalf — isn’t pushing the needle on local SEO on a daily basis, chances are you’re falling behind with home improvement marketing. Put these three easy SEO tips to work today to boost your page rank and engage more homeowners online: 1. Claim and update your Google My Business listing Your Google My Business profile is free; you just have to do a Read More

It’s incredibly easy to capture the Google Maps one-box result if you have only window and door or window coverings business for miles around. However, with smart marketing, you can achieve this even with competition nearby. The Google Maps One-Box Defined You will typically find Google Maps results appear around the top right of a search engine results page (SERP). When a search indicates local intent, Google often includes a Read More

Are you providing the comprehensive content Google wants to serve users? It’s a “quality over quantity” game, so longer copy isn’t always considered more comprehensive. One of the things Google wants to know is whether your home improvement marketing content serves user intent. If it does, individuals spend more time on your pages and navigate to other content on your site—behaviors that can drive up your ranking in search results. Read More

If you’re not putting your marketing eggs in the mobile basket, you’re missing out on more than half the home improvement market. Mobile search volume eclipsed desktop on the Google search platform in 2015, and mobile hasn’t looked back since. Every single day, more homeowners look for renovation service providers on smartphones. For home improvement companies, that means you must focus on marketing strategies that take mobile fully into account. Read More