Why Do I Only See Two Listings in the Google 3-Pack? There was a time when Google displayed seven listings in the local search pack. Then it became three. More and more lately, we’re seeing just two results displayed. If this trend continues, then it means it’s only going to get a lot harder to show up in local search. In Welton Hong’s latest video, he breaks down what you Read More
Read MoreHow to Get Your Ad in a Google Local Pack
How to Get Your Ad in a Google Local Pack We all know how powerful it is when you show up in the Google local 3-pack. But more and more we’re seeing an ad (known as a “local pack ad”) inserted above those three listings. How do you get your own ad inserted into this coveted group? In Welton Hong’s video, he explains that although you don’t have much influence Read More
Read MoreADA Website Compliance Basics 1: Why Home Improvement Firms Can’t Ignore It
What do Domino’s Pizza, Fox News Network, Nike, and Harvard have in common with your home improvement business? If your website isn’t ADA-compliant, you could face an ADA lawsuit. Find out more about ADA website compliance, why it matters, and how you can attend to it in this four-part blog post series. Today, we’re starting with a look at why home improvement firms can’t—and shouldn’t want to—ignore this issue. Is Read More
Read MoreHow to Tell if Your Competitors are Running Facebook Ads
How to Tell if Your Competitors are Running Facebook Ads In Facebook’s quest to become more transparent, they’ve made it easy to see if your competitors are running ads on their channel. Welton Hong shows you how to check and what to look for in today’s video.
Read MoreHome Improvement Affiliate Marketing: Is It Right for You?
More than 81% of U.S. advertisers have affiliate programs or are part of affiliate networks. What do they know that you don’t, and should you invest in this marketing option? What Is Affiliate Marketing? Affiliate marketing occurs when designated individuals or businesses (the affiliates) talk about your product or include links or ads on their own sites or social pages. In return, they get a small percentage of sales if Read More
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