Does your funeral home sponsor a soccer team? Do you make an appearance every year in the town parade? Home improvement businesses that aren’t leveraging local marketing channels for branding are likely losing marketing share to the competition. Local sponsorships offer one channel for building appropriate brand awareness with a targeted, geocentric audience. Partnerships with local organizations, such as associations, nonprofits, or events, let you expand home improvement marketing reach Read More

Home improvement businesses are realizing that their websites need to be as optimized for mobile as for desktop. But voice search is also quickly increasing in popularity. Which should you prioritize? In the early days of online marketing, it was easy: All you had to worry about was the desktop experience. That’s because, well, the only computers people owned were desktops. You focused all your optimization efforts there because it Read More

What are Headline 3 and Description 2? They’re the two newest elements in to Google Search Ads, letting you better reach your clientele. Learn how to take advantage of them. Over the summer, Google changed the name of its immensely popular pay-per-click (PPC) advertising platform, AdWords, to the simpler “Google Ads.” But while making things simpler, Google also added another level of complexity. Don’t worry. In this case, the added Read More

Less than one percent: That’s the organic reach of business-related organic (aka “free” posts) today on Facebook. Now that you can no longer count on the service to provide free marketing, it’s time to review your options. Yes, it’s that bad. Business-related posts on Facebook simply get no visibility anymore, thanks to a variety of changes the service has made over the past several years. (And when you’re reading this, Read More

Potential customers are searching for a specific two-word phrase right now when researching local businesses. Learn what it is and how to capture these leads by outranking your competitors. “Near me.” That’s what people are searching for right now. It’s the hottest phrase in online search in 2018. It might not sound exciting, but it’s the phrase that pays. Volume for searches with a service or product type and “near Read More