Almost 90% of business-to-business marketers use LinkedIn, but as a home improvement business marketing to homeowners, does the social media platform have anything to offer? The answer might be yes. Who Uses LinkedIn? More than a third of adults in the U.S. age 30 to 49 use LinkedIn. Almost 30 percent of people aged 18 to 29 are on the platform. A quarter of the platform’s users are employed in Read More
Read More
Businesses that use Google My Business get an average of 59 actions from their GMB profile every month. That’s close to 60 connections using a free tool. With a little effort on your part, you can maximize those opportunities for your home improvement firm. One way to maximize the value you get from your free Google My Business profile is to regularly post on it. But these aren’t the same Read More
Read MoreWill Automated Listing Services Help Get You Ranked in the 3-Pack? We all know how important it is to get ranked in the Google 3-pack. We also know that the three criteria Google evaluates to determine who gets ranked in the 3-pack are your business profile, online reviews, and your citations. A citation is a listing in another directory, such as Yelp, Facebook, Bing, etc. Someone asked Welton Hong recently Read More
Read MoreWhen Using Online Tracking Numbers Backfire Welton Hong was an engineer in his former life, which means he inherently loves numbers and collecting data. But in the online world, placing different tracking numbers in your listings can backfire and hurt your ranking on search results. Welton explains why and offers alternative solutions in his latest video.
Read MoreGoogle Has Changed How to Update Your Business Listing Google has not only changed the process of how to update your listing; they also changed the name: Google My Business is now called Google Business Profile. The changes are intended to simplify the process of updating or editing your business listing, which they’ve done a good with even though you’ll need to be mindful of these changes going forward. Welton Read More
Read More
