How To Set Your Home Improvement Business’s Holiday Operating Hours In Google If your business is closed on certain holidays, you want to ensure Google doesn’t tell potential customers that you’re open. Here’s how to quickly update your operating hours.

Showcase Your Products & Services For Homeowners In Search Results Google has provided a free and easy way to put your best foot forward when someone searches for your home improvement business. Welton Hong shows you how it works.

How Search Engine Marketing Emulates The Yellow Pages Good search engine marketing (SEM) targets “problem aware” homeowners the same way the old-school Yellow Pages used to do.

Analyze Your Home Improvement Competitors By Going “Back in Time” Analyzing earlier versions of your competitors’ websites can be very informative. Welton Hong shows you how to use the Wayback Machine digital archive to do it.

Is Your Google Ads Campaign Exhausted? Any Google Ads campaign for a specific keyword or phrase won’t last forever. Welton Hong shows you how to identify when you’re no longer getting great ROI for your home improvement company’s ad spend and it’s time to change channels.