Understanding The Latest Changes To Google Search Pages You’ve probably noticed a few key differences in the appearance of Google search engine results pages (SERPs) in recent weeks. Welton Hong explains what these changes mean for your home improvement business.

How To Remove Competitors’ Fake Google Reviews Most home improvement businesses don’t purchase phony five-star reviews to boost their review totals and averages, but a shady handful definitely do. Here’s how to determine whether any of your competitors are doing this—and how to get those fake reviews removed.

Home Improvement Impacts From Google’s Latest Update Google recently introduced its January 2020 Core Update. Previous updates have greatly affected small business websites. Welton Hong explains whether the same is true for home improvement websites with this update.

Speed Up Your Site To Avoid The Google ‘Badge Of Shame’ Google is already penalizing the search ranks of business websites that load slowly, especially on mobile. Now it’s looking to implement a “badge of shame” that overtly brands a website as slow. Act now to avoid being shamed!

Is Your Home Improvement Business Nurturing Leads? As Welton Hong explains, 50% of leads (on average) will never buy, whereas 8% will buy immediately. That leaves 42% as “warm” leads who require a steady stream of nurturing to eventually decide to buy. Take the time to nurture interested homeowners so you can capture that critical 42%.