Direct-mail marketing still delivers a high response rate, with an average response of 3.7 percent. That’s a higher average than digital marketing mediums, so if you’re ignoring old-fashioned mailers, you’re leaving a lucrative channel closed. Home improvement marketing via direct mail can help you drive conversions and increase revenues. Here’s a quick list of steps to get you started: 1. Start with a list. You’re unlikely to get high response Read More

Fashions come and go in the window industry, and what you know today might not help you win customers tomorrow. The same is true when it comes to local SEO. Ensure online home improvement marketing efforts generate ROI by keeping up with trends, including the three below. 1. Voice search continues to grow. “Siri, where can I get custom blinds?” It’s not science fiction: Today’s reality is populated with pocket Read More

Photos aren’t new to Google My Business, but the search engine giant apparently has its ear to the ground to understand business challenges and needs. An update to GMB includes new photo capabilities that put more control in your hands, and Google says more changes of this type are coming. So what exactly can you do with images on GMB to improve your home improvement online marketing? Show Off Your Read More

One of the major goals of online home improvement marketing is getting noticed in the search results. After all, a third of all product searches begin on Google, and 82 percent of smartphone users leverage their devices during buying journeys even when they’re in a physical store. To put your company front and center when consumers turn to the SERPs for help, you need to combine SEO and SEM efforts. Read More

Pictures aren’t really optional on social media these days. Platforms such as Instagram, Pinterest, and Snapchat make pictures the main point, and even on Facebook, posts with images get 2.3 times the engagement of posts that don’t have them. For home improvement marketing, pictures can drive increased engagement and trust on social platforms. The right images can also be the difference between organic home improvement social media marketing that falls Read More