PPC Funeral Home Advertising: Search Engine Marketing & PPC Drive At-Need Case Counts Funeral home operators understand that marketing their businesses require attention to two types of clientele: pre-need and at-need. While it’s vitally important to do both, today I’d like to focus specifically on techniques that drive case counts with at-need clientele. When people need to arrange services for an unexpected passing (or simply don’t have a plan in Read More

Promoting a typical local business is a very different process than funeral home advertising. Quite simply, advertising death care services requires an entirely different skill set. It puts limits on approach, tone and word use that your local landscaper, coffee shop or auto parts store never has to worry about. It’s a tricky balance, one many funeral homes have struggled with over the years, particularly as advertising for brick-and-mortar businesses Read More

There’s no such thing as being “creative” with funeral home advertising, right? That seems to be the mindset of both some funeral directors and some advertising agencies: When promoting something like death care services, you just have to keep things simple and straightforward. Stay traditional. Don’t rock the boat, as it were. At Ring Ring Marketing, we understand where that rationale comes from, but it simply isn’t true. Of course, Read More

The various processes of funeral home marketing online, as opposed to traditional means, aren’t entirely like those of other industries. You wouldn’t want to use the quite the same language or follow the same structure as you would for a real estate company or an electrician. Promoting death care services obviously requires a more nuanced, caring approach. No funeral home wants to come off as brash or overly obsessed with Read More

Every year, more local business are promoting themselves online, but funeral home marketing continues to be a bit of an exception. As we wrap up 2016 and head into 2017, I’m hopeful that we’ll see more business owners in the death care industry become comfortable with investing their advertising budgets where they really matter in this digital age: on the internet. The transition is happening. I’m thrilled to have worked Read More