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What Is Authenticity in Marketing and Why Does it Matter?

Why do people choose to work with your home improvement business? You might say you have the best prices, that your service is top-notch, or that you have the best selections around. Those are all top considerations for many customers. But did you know authenticity was also important to the majority of consumers? About 90 percent of Millennials say whether or not a business is authentic plays a role in Read More

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