Have you done the work to localize content on your window or home improvement business website? If so, you might be ahead of the competition, but you have more work to do before you can claim a win in the local SEO game.  Showing up in searches with local intent can help drive more customers to your site, and on-page content does play a role in that effort. But the three factors below are also important, Read More

The importance of mobile-first web design shouldn’t come as a surprise to anyone in 2019. But even if you’ve adopted responsive design, are your forms up to par?  Interactive marketing is a great way to engage users. Whether you’re asking for consumers to leave an email address in exchange for an e-book on choosing the right window decor colors or have a contact form to encourage people to get a quote on service, those efforts Read More

Are you showing up in the top two or three results when people search for windows and doors or window coverings? If not, you’re losing out on potential revenue, and poor on-page optimization might be the problem.  On-page SEO refers to any tactic you use on your site to encourage Google to list you first in search results.   Google (and its users) want to see pages that provide useful content. You should publish content that’s relevant, helpful and of good quality, but great content alone Read More

Are fake Google reviews derailing the online branding for your home improvement business? Did you check your reviews only to find a sudden onslaught of false claims and attacks?  Unfortunately, less-than-ethical competitors or random pranksters sometimes take to Google to leave false reviews. Here are three ways to request that Google remove those reviews.   Flag Reviews   When you hover your cursor over a given review, as flag icon will appear. Clicking it will take you to the “Report Read More

Do you rely upon online reviews to generate new customers for your window covering or home improvement business? Did you know Google has veto power over reviews on its digital properties, and your hard-won reviews can disappear at any time?  Reasons Google might decide to boot your reviews include that they were left by anonymous sources, the reviews don’t follow Google guidelines, or a lot of reviews came in from the same IP address, which obviously looks very suspicious.  (In the Read More