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Three Subject Line Tips to Increase Open Rates for Home Improvement Email Marketing

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Is your home improvement email marketing falling short of stellar ROI? Email marketing generates an average $32 in revenue for every dollar spent on it, and if you’re not seeing returns, it might be because your subject lines are sour. Try some of these tips to revitalize your open rates and generate more click-through and conversion. 1. Personalize the Subject Line It’s a Netflix queue culture, and people expect some Read More

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Love at First Sight: PPC Ads That Get People to Click

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Whether or not you believe in love at first sight, as a home improvement business marketing online, you do need to believe in first impressions. Every time your business shows up in a search result, social media share or PPC ad, it’s a chance to woe a consumer, persuading them to click through and get to know you and your products better. Trite (or just plain bad) pickup lines don’t Read More

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