Have you used smartphone video marketing for your home improvement business? Companies that provide decor and other home improvement products can easily incorporate video content onto their pages, and it’s a competitive edge you can’t ignore for 2019.  Video provides a way to engage with potential clientele in a personal, meaningful way that drives high conversion rates. Additionally, it increases online exposure. Just consider these stats:  70 percent of consumers report that they have shared a company’s video on their own Read More

The home improvement industry requires a lot of in-person communication and service, but that doesn’t mean automation is impossible to integrate. With marketing automation reducing advertising budgets by more than 10 percent and increasing revenue by almost 15 percent, this is an edge home improvement companies shouldn’t ignore in 2019.   Here are three ways to leverage artificial intelligence and automation in your home improvement marketing strategies:  Marketing Automation  Personal interaction and authenticity are critical to success in Read More

Do you know how to ensure your home improvement website supports a strong user experience? If not, you could be suffering in the search engine rankings.  As a business marketing your services online, you are not Google’s primary customer—the user is. Google makes decisions all the time about SEO that cater to user experience, and that means optimization is about way more than keywords in 2019. Here are three metrics to keep your eye on (and improve) for Read More

You might think online reviews are only important for restaurants, hotels, or other hospitality companies, but you would be wrong. Reviews are critical to reputation management in every industry, and Google is the reigning champion in this space going into 2019. Not convinced Google reviews have a strong supporting role to play in next year’s home improvement marketing script? Consider these facts and stats. Consumers expect your company to have Read More

Did you rock PPC advertising in 2018, or is there a lot of room for improvement in your home improvement marketing strategy? Paid advertising is one of the fastest ways to high levels of online exposure, but knowing how to make the most of your ad budget helps you drive revenue for your window covering or home improvement company. The following online ad trends for 2019 are important to understand Read More