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Three Reasons Google Takes Down Home Improvement Company Reviews

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You know Google reviews provide good online marketing for your home improvement brand, but did you know they can disappear? That’s true even if you didn’t do anything wrong. The first step in triaging your home improvement marketing strategy when reviews start to churn is understanding the reason Google might remove reviews. Here are the top three reasons they might disappear. 1. Reviews Were Anonymous Google users noticed in May Read More

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Google Reviews: Critical for Home Improvement Companies in Dominating Search

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Are you ignoring online review opportunities for your home improvement business? You might be dragging down your webpages in search engine results, which can lead to reduced site traffic and conversions. Local home improvement companies know the value of word-of-mouth marketing. People are more likely to turn to you for window decor or other home improvement needs when they trust you, and marketing surveys repeatedly show consumers trust one another Read More

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Three Home Improvement SEO Strategy Mistakes You Might Be Making

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Are you still placing keywords on a pedestal (and all over your site)? Or chasing the number one spot on Google in lieu of other, more lucrative, online home improvement marketing efforts? It’s time to close the books on some old-school SEO tactics and enroll in a higher level of current online marketing. 1. Treating Keywords as King Keywords are still important, but they’re not content royalty — more like Read More

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Why “Free” Home Improvement Marketing Tools Actually Take Time or Money

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Google doesn’t charge for your home improvement business’s Google My Business page, so that’s free brand exposure, right? Not necessarily. When you coast on free online marketing opportunities, you usually hurt your bottom line and you definitely step aside to let the competition shine. The myth surrounding freebie traffic opportunities from Google is that you don’t have to do anything to take advantage of them. The notion is that “you Read More

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Use Local Sponsorships to Boost Your Brand and Find New Clientele

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Does your funeral home sponsor a soccer team? Do you make an appearance every year in the town parade? Home improvement businesses that aren’t leveraging local marketing channels for branding are likely losing marketing share to the competition. Local sponsorships offer one channel for building appropriate brand awareness with a targeted, geocentric audience. Partnerships with local organizations, such as associations, nonprofits, or events, let you expand home improvement marketing reach Read More

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