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Does Your Home Improvement Company Need Snapchat?

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Posted On: September 1, 2020

Should your home improvement company be on Snapchat? It comes down to what you’re selling and who you’re selling it to.

Learn more about this “young person’s” social network and how it might factor into your home improvement marketing strategy below.

Who uses Snapchat?
Yes, a lot of teenagers use this platform. But so do a lot of twenty-somethings. And they use it a lot—around 80 percent of Snapchat users age 18 to 29 say they use the app at least once daily, and almost 70 percent say they use it multiple times each day.

How much is “multiple” times a day? On average, active users open the app a whopping 30 times daily.

What do these numbers mean for Snapchat marketing?
Snapchat users are highly engaged, checking in many times during the day. They also consume a lot of premium content from various brands—a trend that’s gone up in recent years. In fact, from 2019 to 2020, premium content consumption on the platform increased by 55 percent.

Businesses that have a product or message for younger adults might be able to effectively engage on Snapchat for these reasons. Micro moment marketing—engaging with people in those small moments when they open apps or glance at their smartphones—is more productive when people are using the relevant app so many times a day.

And with Snapchat users giving so much attention to brand content, businesses able to put in the effort can capture more audience attention.

Using Snapchat for home improvement marketing
That doesn’t mean Snapchat is right for every home improvement company. If you’re selling luxury window treatments to a target audience of older females, Snapchat might be a waste of your time.

But if you have entry-level products for new homeowners or offer window coverings designed for small spaces (such as dorm rooms), the Snapchat crowd might be your bread and butter.

If you decide to give Snapchat a trial run, remember that, like Instagram, it’s a visual storytelling platform. You don’t need polished, perfect photos. You do need a strong hook, eye-catching images, and information that can be digested in just a few seconds.

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