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Are The Homeowners You’re Targeting ‘Problem Aware’?

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Posted On: January 21, 2020

Are The Homeowners You’re Targeting ‘Problem Aware’?

The marketing strategies you employ for your home improvement business depends on whether you’re going after a “problem-aware” audience: In other words, is the online searcher trying to solve a pressing concern? To attract this audience, you need to build “top-of-mind awareness.”

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