The most likely place to find company contact info is online. Consumers find most information on the internet today, after all. Specifically, they tend to look at your company website, social profile lists, or your Google My Business page.
Consumers Start Online When Purchasing Goods and Services
Some home improvement companies might remember when a listing in a certain yellow book was all you needed to ensure a ringing phone. But today, more than 90 percent of consumers turn to internet sources instead. Only about 8 percent of people say they don’t check a company’s own website before they reach out via phone or in person.
For home improvement companies, that means keeping your site updated is critical. Regularly review and update information ranging from your phone number to the types of services you provide.
Your GMB Page Is a Primary Source of Info for Many People
On-page content isn’t the only info to keep an eye on. More than 60 percent of consumers say they have pulled contact info directly from a Google My Business page. Because these appear directly in the search results, it’s often the most expedient way for searchers to get info including your phone number, hours of operation, and driving directions to your business’s physical location.
Not Keeping Your Online Info Updated Impacts Your Revenue
Yes, it can be tedious to keep up with several listings and on-site content, but it only takes a few minutes every month to review these items. And the results of not regularly updating your online info can be disastrous to the bottom line. Half of all consumers say they are less likely to deal with a company that can’t keep its own website and profile listings accurate.