While we’re still waiting on official word, it appears that Instagram will soon add local business profiles to its platform. Window and door and window covering businesses should be prepared to act on this functionality as soon as it’s available.
Why is this addition such a big deal? Here’s the lowdown:
The Feature Is Currently in Beta Mode
Don’t worry if you can’t see these profiles yet from your own account.
They remain in beta mode, only appearing for random users. Regardless, this is a real thing. There’s plenty of evidence already from users sharing screengrabs of them.
And yes, they’re going to make a big impact in home improvement marketing. They currently include business profile information such as company name, Instagram profile link, street address, hours of operation, business category, phone number, and website URL.
Additionally, each profile shows users the most recent three images posted by the account holder.
Once this feature goes into full effect, it will provide one more way that Instagram users can discover and learn more about your home improvement business. If you consider that almost one-third of all Americans currently use Instagram, that’s a lot of eyeballs on your company.
Get Ready Now to Create Your Own Profile
If your home improvement company doesn’t already have an Instagram account, get on that right now. Because it’s so visual, it’s a perfect platform for promoting products and showing off the aesthetic qualities of your wares.
- Focus on branding: Make sure everything you post is appropriate, of course. You never want to upload anything that doesn’t fit with your brand, especially considering that business profiles will display your three most recent images.
- Remember that Facebook owns Instagram: So the two go hand in hand. That means you should ensure all the information on your FB account is correct and consistent with whatever you have on Instagram. The data on each could be used in tandem at some point.
- Tell a story: Take advantage of the Instagram Stories feature to increase engagement with consumers, explaining everything about what you do and showing off your amazing products.
Instagram lets you invite consumers into a virtual showroom through social media, and the addition of business profile pages will just make the experience even better.