Cutting through the noise online to reach your target audience can be difficult, and that’s true whether you’re advertising to consumers or other businesses. But LinkedIn’s recent updates makes it easier for home improvement companies (and vendors in that industry) to find businesses that need their goods and services.
1. Lookalike Audiences
This option is ideal for home improvement businesses that have already had some success connecting with clients. LinkedIn leverages its own data to help you connect with professionals most you’re your existing customers. For example, if you’re supplying blinds to contractors who do custom installation work for homeowners, you can find more of those types of businesses.
2. Interest Targeting
LinkedIn’s interest targeting allows you to leverage data from both LinkedIn and Microsoft’s Bing search engine to target audiences who are most likely to be interested in your services. This helps B2B home improvement companies expand outside of the box.
To consider one particular example, you may have targeted window covering ads to homeowners or people of a certain income, but through interest targeting, you might find that landlords, property management companies, or interior decorators are interested in what you have to offer.
3. Audience Templates
Audience templates offer out-of-the-box targeting for businesses new to home improvement B2B advertising on LinkedIn. You can choose from groups, skills, or jobs, targeting ads specifically to contractors, interior decorators, property owners, or other professionals.
With 260 million people logging into LinkedIn every month, it’s an ideal platform for B2B advertising in almost any industry. By taking advantage of some of the new targeting options, home improvement companies can connect with audiences most likely to need their goods and services.