If you — or someone on your behalf — isn’t pushing the needle on local SEO on a daily basis, chances are you’re falling behind with home improvement marketing.
Put these three easy SEO tips to work today to boost your page rank and engage more homeowners online:
1. Claim and update your Google My Business listing
Your Google My Business profile is free; you just have to do a little leg work to claim it. Once you do so, you have access to update all the information, add important elements such as hours of operation or phone numbers, and post images and text to the profile.
What takes you mere minutes a day to maintain can be a huge boon when it comes to placement in Google search results. Your GMB listing helps you rank higher for local searches and provides another way for customers to find out about your products and services.
2. Streamline NAP data across citations
Citations occur whenever your identifying business details are listed online, and they can boost your search engine rank because they help Google and others see your site (and company) as credible.
The most important elements of citations are known as NAP: name, address, and phone number. Home improvement marketing success online is more likely when your NAP is listed consistently across as many citations as possible.
Update listings on any profiles, pages, and sites you have edit access to, and reach out to industry listings and other pages to correct NAP information if necessary.
3. Ask customers for reviews
More is definitely more when it comes to reviews. Whether customers leave reviews on Google or other sites, the benefits include more mentions of your company online. And if reviews are positive, that increases your credibility with both the search engines and consumers.
Drive up your review numbers with one easy tip: Politely ask happy customers to leave reviews. It really is that simple, and many satisfied homeowners are delighted to write a short review.
Spending just a few minutes each day handling these types of easy SEO tasks can increase your rank in the search engines and help you connect with more consumers.