Have you done the work to localize content on your window or home improvement business website? If so, you might be ahead of the competition, but you have more work to do before you can claim a win in the local SEO game.
Showing up in searches with local intent can help drive more customers to your site, and on-page content does play a role in that effort. But the three factors below are also important, and when you know how to leverage them, they can positively impact your local home improvement company SEO:
- Google Reviews
Google uses the number of reviews a business has as a factor in determining how well the business ranks in search results. This is especially true for Local 3-Pack and map results, which get prime space above the fold.
Ensure your home improvement company shows up in relevant local searches more often by encouraging satisfied homeowners to leave a review. Google also likes it when you respond to your reviews, indicating that your business is active and engaged, so don’t leave reviews as a one-way street.
- Links from Local Sources
When a local organization or business includes a link to your home improvement company on its page or in a social media status update, that’s akin to recommending your business to its customers or followers. That can be a powerful motivator for potential customers, and just a few local links can drive up your traffic.
You can get local links by partnering with other businesses in the area on charitable initiatives, sponsoring events or organizations, or providing interviews for local news stories.
- Google My Business
Businesses that invest a little time in their Google My Business profile are seeing good results. They’re getting calls directly from their GMB pages and experiencing an uptick in traffic to their websites. Increase your home improvement online marketing results by ensuring your GMB listing is complete and accurate and by taking advantage of Google My Business posts.
A little work in a few of these areas goes a long way to supplementing your home improvement SEO and increasing both leads and revenue.
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