Reviews can be incredibly powerful for your business, but they need to be seen. Here’s how to properly share them.
Isn’t it wonderful when your home improvement business gets a great review? Five stars, just for you. A thrilled customer raving about your products, services, and staff. It’s almost like receiving a personal compliment—possibly even better.
Every great review your business receives is a massive benefit. The quantity and quality of your reviews improve your ranking on search engines, increase your credibility with consumers and massively boost conversions—by as much as 270 percent, analysts say.
Beneficial as reviews are in general, they have exponentially more power if you increase their visibility to potential customers online.
Instead of passively hoping people view reviews on platforms such as Angie’s List, HomeAdvisoror Yelp or in search results on Google, for example, you can proactively share these reviews on your website or social media.
In addition to supercharging conversion rates, socially shared reviews convey numerous other benefits, such as sparking online discussion among consumers, driving traffic and leads, and cultivating the virality of all your posts.
On your website, you can embed reviews of your business with specific tools. But on social media, where are the best places to share? This is how we would prioritize the options:
Remember, you’re hoping for virality from your posts—you want people sharing and liking them, along with commenting on them. Facebook is the perfect place for that.
An active Twitter feed conveys legitimacy to potential buyers, especially for products such as windows and doors or window coverings. It’s not hard to tweet headlines of reviews and testimonials within Twitter’s character limit, and you can add links for full reviews as well.
It’s not the first platform to come to mind for social sharing, but this business networking site still has a lot of impact—especially with professionals who are also homeowners, the sweet spot of your consumer base.
Of course, the very first step is to work hard on generating lots of great reviews across a multitude of platforms. But once you have that process up and running, don’t be shy about sharing the good news.
(Note: Monitoring your business’s online reputation is a requirement for success in the digital age. Try our free Review Scan now for an instant reputation report on your business.)