Like we said, the playing field in local search is always changing. Here’s a quick roundup of the latest news you need to know:
- Apple reported worldwide sales of 51 million iPhones in the fourth quarter of 2013, up from 47.8 million in the same time period last year. 28 million iPads were sold in that timeframe, up from 22.9 million last year. Studies also show that iPads dominate the tablet market in North America with 78 percent share! How does your website look on an iPad? How well does it function?
- 25% of car shoppers only use their smartphones to research autos prior to visiting dealerships, according to a study by Placed and Cars.com. Once they get there, they continue to use their mobile device to further their research. If you sell a product that typically requires this type of research, understand how important smartphone use is to you.
- YP.com’s new CEO is taking aim at competing directly with Google and Yelp in local search. Yes, YP.com is the official site for the Yellow Pages, the age-old directory that went from being a must to an also-ran in the digital age. It’s too early to tell how this will shake out, but if the Yellow Pages can finally get it together, it might be a useful addition to your local search strategy. But we think they might be too late in the online game.