As a small business owner, there are many things you need to consider regarding your online presence in this ever-changing 21st-century environment, but one of the direct ways is to ensure their Google Places information is accurate and up to date.
This is especially true now that Google has introduced a specific new type of search called Place Search. This allows searchers to get information specifically about local places when they enter a search term, whether it’s “auto repair” or “dentists” or whatever.
Google remains far and away the top way people get their information online about local businesses. When you’re listed in Google Places, other Google utilities, such as Google Maps and Hotpot, know where to find you and what your business is all about. The problem is this: Many businesses still have outdated (or even no) information listed for their businesses under Google Places. Old phone numbers, old website information, even old addresses — and can there be a bigger problem than potential customers not even being able to find your business?
Having an up-to-date listing in Google Places is uncomplicated and, more important, Google does not charge for the service. If you’re not listed, or your information is inaccurate, you’re as good as handing business over directly to your local competitors.
The basics are pretty straightforward, such as standardizing your address and phone number across all platforms, but employing the additional features Google Places offers can provide you an enormous advantage over your local competition.
These premium options really make your listing come alive, providing your customers photos and videos, custom categories such as which brands you sell and where parking is located, and coupons that invite customers to check out what you offer.
Just like regular searching, you can get better results from Place Search if you’re employing the best strategies of Search Engine Optimization for your business and website. Keyword research is especially critical to improving your ranking; this tool helps you determine exactly which terms potential customers use as search terms when they’re looking for a business exactly like yours.
One of the biggest mistakes businesses make is assuming they know exactly which keywords these are, but this assumption can eliminate as many as two-thirds of your potential customers. Don’t take a chance on something as important as including the right keywords on your Google Places listing and your business website. The experts at Ring Ring Marketing can easily handle this process and ensure that your business gets optimum ranking in Place Search and attracts every single customer it can.